I really enjoyed reading through all of the responses to my reader survey last week. I kid you not, there were HUNDREDS of write in responses requesting more of one thing, Nora, Fuji and Hunter. In my 5 years of blogging I don’t know that I’ve ever felt more proud. Clearly, all of you are my people. This year felt a bit transitional for me. I introduced a lot of new content, if I’m being honest, maybe a bit too much all at once. We launched a podcast, I filmed more YouTube videos, there was a lot more home content, we started The Cozy Ranch Instagram, we did a wellness series, and I launched my Newport Guide. This year was a turning point for me, and the beginning of a new chapter for this blog. I have a lot of changes and additions I am really excited about for 2019, and I’d love to get your thoughts and input to help inform our planning in the New Year.
Fashion & Beauty
When I looked back on this year’s fashion content I realized there actually wasn’t a lot of it, at least not compared to year’s past. One of the reasons for that is because I just felt like posting too much of it was sending the wrong message. I struggle with the mentality of the industry, that you always need to be buying/shopping. I personally have cut way back on this (and will talk more about this in my goals for 2019 in January). I’ll be making some changes to the blog in 2019 that I think will make it easier for me to create quick, easy to digest fashion content. But also, I’d like to share more outfits and inspiration that focus less on always having to buy new things and more on investing in quality pieces and maximizing their wearability.
I’m never great at sharing beauty content because I never stick to the same routine. I finally have one that I really like (see here) and only occasionally try new products here and there. I’m planning to share some more review type posts in 2019 of things I swear by (serums, skincare treatments, hair products, etc.).
I’d love to hear your thoughts on this and if there’s any fashion and/or beauty content in particular you want to see from me.
This was a major category for us this year. All of my most popular content was in this category, and personally, it’s my favorite too. We have a lot of plans for more of this in 2019, and will be creating a more dedicated space on the blog so it’s easier to read, navigate and explore content. I’d really love to hear what types of home/interiors content you enjoy. We have a pretty big goal in this area for 2019 as well which I’ll be sharing in January.
As I mentioned, a big project for me this year was launching the Newport Guide. I quickly realized though, that it was not nearly as user friendly as I had hoped. I am working with a new designer and developer in 2019 to launch version 2.0 which I am beyond excited about. I also have some new series in the works for 2019, leveraging people I enjoy following in other cities around the US to bring you travel content in other locations (with perspectives from locals). We have some trips planned which I’ll be sharing more about in January, but let me know if there’s other travel content you’d like to see on here.
Most of you indicated in the survey last week that my more personal posts like this one and this one are some of your favorites to read. So I plan on sharing more of that in 2019. I am not going to do another wellness series this year, but I definitely want to continue exploring this space, and I am curious to know if there are certain topics of interest in this area whether it’s finances, relationships, etc. I’ve been getting a lot of requests for more recipes, which is kind of surprising. I was thinking I could share quick and easy recipes, particularly things like weeknight meals or easy breakfasts.
Mark my words, 2019 is going to be the year of YouTube. I want to commit to doing more video in 2019 and plan to make it a big part of my business goals for the year. I plan on doing some more room reveals and we have some projects that we’d like to film start to finish to better show the process. I also have some hair/beauty tutorials planned and will be doing more regular haul/styling videos. Let me know what types of videos you like to watch if you’re a YouTube person.
Honestly I launched the podcast at a time when I wasn’t ready to commit to doing one. We had too much on our plate and I also wasn’t managing my time well. We’ll be bringing it back in 2019 and plan to chat about a little bit of everything, and also bring in some guests from time to time.
I plan to continue my weekly newsletter Long Story Short because so many of you read that but I’d like to add some exclusive content only for subscribers. Still figuring out what that will be, any suggestions welcome. I was thinking about sharing things I’m loving (beauty product, home decor brand, fashion item, etc.) and asking brands for exclusive promo codes for my email subscribers. Let me know if that’s of interest!