Jess Ann Kirby shares her experience with living life on her own terms with the SKII I Never Expire Campaign

When are you getting married? When are you having kids? You know the clock is ticking right? I get at least one of these questions regularly. I know I’m not alone. SK-II recently launched #INeverExpire, a global campaign that raises awareness of the age-related pressures women face every day.  As part of the campaign to encourage women to live their lives on their own terms and to challenge societal expectations of age-related timelines, they created a powerful film called The Expiry Date (scroll down for the full video). The film documents the age-related pressures put on women and how we can decide the narrative of our own lives. Watching the film was incredibly emotional for me. As a woman in her 30s, the societal pressures around marriage, babies, and career are all too familiar. All of that is compounded by the social media driven world we live in. 

Scroll through my social media feed on any given day and a majority of the photos are pregnancy announcements, gender reveals, baby photos and wedding albums. Craig and I have four weddings on the calendar before the end of the year. Don’t get me wrong I am excited about all of them, but I can guarantee at every single one we’ll get the same question, “So when is it your turn?” Someone said to me recently, “Don’t worry, it’ll be you one day.” As if the only thing that’s important to me or that matters is getting married. The reality is, I have no desire to get married and I don’t know that I ever will. I don’t know if I ever want to have kids either. As women, there is so much pressure to have children, and to want to have children. Often times simply sharing the notion that you might not want that will get you labeled as selfish or vain.

The truth is there is no “right way” and there is no perfect timeline. I am so thankful to live life on my own terms and to challenge the societal pressures of marriage and a baby by 30. I realize it’s much easier to do that now than when my Mom was my age (she was married, had 3 kids and worked full time as an attorney by age 30). I’m not saying there is anything wrong with that, just that every woman is different, and that’s ok. We deserve to make choices and decide how to define happiness, regardless of how that does or doesn’t fit into society’s age-related timeline.

I’ve included SK-II’s film The Expiry Date below. I’d love to hear your thoughts on the film and how societal age-related pressure has impacted your life. Let me know in the comments.

This post is in partnership with SK-II. All opinions expressed are my own.