Suuuuper original blog post title today, haha, but really I wanted to get straight to the point because I feel like we have A LOT to cover, so bear with me. A lot happened this year, personally and professionally. We traveled, near and far, we bought a house, we renovated our house, we adopted another dog, we grew our business and we spent a lot of time figuring out what works, and what doesn’t. Craig and I sat down a few weeks ago (and plan to do so again after your feedback) to strategize for 2018 and figure out what types of content we should be/and want to create. We’ve NEVER done that before. I know that seems insane, it is kind of crazy, but we’ve spent so much of our energy just trying to stay afloat, learn, get better, and figure all of this out we never took the time to do it. We left our little strategy session energized and excited. So today I am very happy to share with you some of our ideas and also look to you for feedback and suggestions as we go into 2018. And whether you provide commentary here or not, I couldn’t go without saying a huge, massive THANK YOU to all of you. We know how lucky we are to have your support, your kindness, your continued positive vibes and good energy. Your feedback and comments are always so thoughtful and constructive and trust me when I saw we KNOW none of this is possible without all of you. So thank you!
I wanted to discuss this first because these have been my most popular posts over the last year. The most read post since I started this blog was this one about the truth behind making a living blogging. My other posts about blogging, goal setting, and quitting my 9-5 have also been popular. This year I plan to do more regularly scheduled content with a career focus on the blog and my podcast launching later in Q1. I’m happy to do more posts about the business of blogging but I would also love to do content that relates to more than just a career in blogging. I spent 5 years in the corporate world and while I know that’s not a long time I learned a lot. I plan to share lessons I’ve learned along the way since I started this business but also tips and advice for getting the most out of your career whether you work for yourself or someone else. And yes, we are going to share some posts about photography including equipment we use, photography tips and the best affordable cameras. So, let me know if you have any additional requests, ideas, questions about this topic in the comments.
Decor and Wellness
Of all the content on the blog lifestyle is the second most popular category. The two most popular sub-categories being decor and wellness. I’m REALLY excited to share more home decor content this year (make sure you follow our new home Instagram @thecozyranch). In addition to room reveals (which we still have a few remaining to share) we are going to do more in-depth content about decorating, choosing furniture, renovation projects (like refinishing floors), etc. Please let me know if there’s any specific home decor/renovation content you want to see in 2018.
Some of my most popular wellness posts were about dealing with self-doubt and getting rid of negativity in your life. As part of my wellness challenge which kicks of January 1, 2018, I’ll be sharing a lot more wellness content. The wellness challenge will be for the entire year with a new theme every month and different challenges every week! I hope you’ll join, there will be a new post every Monday. I’m going to partner with different experts and leaders in the wellness space to cover eight different components of wellness: physical, emotional, spiritual, environmental, intellectual, social, occupational and financial. A lot, I know! But I see this as the building blocks of a wellness journey (I know that’s corny but whatever) and I want to challenge myself in all aspects of my life so I hope we can do it together. Please let me know any wellness topics you’d like me to cover in the comments!
Do you guys like recipes and cocktails? I love sharing these posts but honestly they’re not that popular on the blog. I don’t know if that’s a result of me not promoting them enough or just that other people do this stuff better than I do. I know I don’t share this content regularly so maybe it’s just the inconsistency. My most popular recipe of the entire year was my spicy chicken ramen which makes me think maybe you want things that are super quick and easy? I’d love to know your thoughts on this one. I’m happy to share more of this content but only if it’s of value to all of you.
My biggest project for 2018 is a comprehensive Guide to Newport. I get more questions about Newport than anything else (aside from fashion). I’ll be sharing everything from where to stay, what to do, my favorite restaurants, stores, spas, etc. In addition to Newport, we plan to focus specifically on New England this year. Since it’s the place we’ve called home our entire lives we’re excited to create more content around travel in New England, particularly quick trips you can do in 24-48 hours. We have some bigger adventures planned as well but I’ll wait until those are finalized to share more. If you have any specific places you’re interested in or travel questions you want answered let us know!
Hair & Beauty
This is another category I struggle with if we’re being honest. I LOVE skincare in particular and I’m always trying new products (which I often share on Instagram stories) but these posts don’t usually do that well on the blog. I was toying with the idea of just doing a monthly round-up of “product’s I tried this month” but open to your thoughts on this one. I’ve also done some videos, my hair tutorial and make-up routine which did ok but not great. Curious to hear your thoughts on this one.
I don’t have a hard date (or even a name) yet but we’re going to launch our podcast in Q1 of next year. I have SO many ideas that I’ve been writing down over the last week but would also love your input on this one. I plan to feature different creatives, influencers and experts in a variety of fields but the first few episodes will probably be Craig and myself as we get our feet wet in the podcast space. Any podcast ideas? Let us know!
The beast that is Youtube. Craig REALLY loves video, it’s his passion and definitely what he’s most excited about I think. That said, I struggle a little bit with it. It’s hard, it’s time consuming and I’m just not that good at it. I know some of it takes practice but it doesn’t come naturally or easily to me. We are definitely planning on doing more videos but would love to know what you guys would want to watch. My most viewed videos are home reno room reveals and hauls, and I’m happy to stick to that. The vlogs are fun but they don’t get a ton of views so I’m leaning towards skipping them if it’s not something people want to watch. Honestly I won’t be offended, I don’t want to kill myself creating content you don’t want to see. So let me know! And if you don’t care about Youtube at all let me know that too.
Saved the best for last. Haha! Of course this is my bread and butter, but I want this to be more than just outfit posts. I want this content to be useful, attainable, inspiring and all that jazz. The posts that do the best tend to be outfit round-ups and content with an instructional aspect (how to wear something, what to wear to xyz, etc.). I always try to create outfits that are easy to replicate, affordable and practical. That said, I’d love to know if there’s fashion content you want to see more of, less of, suggestions ideas, let me know!